Friday, September 22nd, 2017. Today after the trade fair has closed its doors, the racing car R8 should be fetched by the Car Collection (CC) Team. They have announced their visit on our booth for about 7 p.m.; the hall inspector who operates the freight lift is already informed.
When the exhibits are hanging, the fair can start. It’s a tradition that the actual stars of the booth – our products – are installed only the evening before the beginning of the fair. Otherwise, the danger would be too high for them to get a scratch shortly before. After all, everything should be perfect.
But the long journey these parts have made and all the work that’s behind it can often only be seen at the second glance.The video below shows the journey of a body-in-white part which is produced in our Chinese plant in Suzhou for Jaguar XFL.
Just in time for the IAA and appropriate to this year’s film, the new key visual by KIRCHHOFF Automotive has been completed. It does not only decorate the brochure title, but is also often represented as an XXL graphic on the booth.
The file from which the prints for the niche in the bistro area have been designed has more than 250 megapixels.Dimensions that have brought us, our computers, as well as our agencies, to the limits of their achievements this year.
“Here we show our products like artwork”, Andreas Heine explained as he today welcomed our colleagues from CME on our IAA booth. Besides a tour over the booth he gave a review of the so far quite successful trade fair appearance.
Future now – that is the motto of this years IAA. Topics like digitalization, E-mobility and networking are some of the future mobility concepts. Also our employees have some ideas, how future cars could look like.
Marcus Dörr, Senior Product Manager: “I image cars that won’t need streets any longer. Those could be similiar to drones which means that traffic problems would stop occuring.”
Alexandra Klein-Teske, Sales Manager PSA, Opel: “I think of features like environmentally friendly, noiseless and self-driving, that also means autonomously controlled when it comes to the traffic security. Maybe the vehicles are also going to look like a moving living room in which travelling from A to B is totally comfortable.”
Grzegorz Dworak, Senior Project Engineer: “I don’t believe that the cars will look totally different in 20 years time. The electric motor is going to be a key feature as well as a high aluminum share in the car body. Possibly, the form will be more oval shaped and we can individualize our cars at a standardized price.”