VIP & Co.

Mit hochrangigen Vertretern unserer Kunden konnten wir bereits in den ersten Messetagen gute Gespräche führen. Einkaufs- und Entwicklungsleiter von Mercedes-Benz, BMW, Porsche und Stellantis zeigten sich beeindruckt von unseren innovativen Karosserielösungen. Denn wir sorgen dafür, dass Fahrzeuginsassen bei einem Unfall optimal geschützt sind.

Auch viele Gäste aus Politik und Wirtschaft wie Bundesarbeitsminister Hubertus Heil, die stellvertretende Ministerpräsidentin des Saarlands, Anke Rehlinger und MdB Dr. Matthias Heider informierten sich über unser Unternehmen bei einem Standrundgang. Heute erwarten wir noch die Staatssekretär Christoph Dammersmann sowie den BDA Hauptgeschäftsführer Steffen Kampeter.

VIP & Co.

We were able to hold good discussions with high-ranking representatives of our customers already during the first days of the fair. Purchasing and development managers from Mercedes-Benz, BMW, Porsche and Stellantis were impressed by our innovative body solutions. Because we ensure that vehicle occupants are optimally protected in the event of an accident.

Many guests from politics and business, such as the Federal Minister of Labour, Hubertus Heil, the Deputy Prime Minister of Saarland, Anke Rehlinger, and Member of the German Bundestag, Dr Matthias Heider, were also informed about our company during a tour of the stand. Today we are still expecting the State Secretary Christoph Dammersmann and the BDA Chief Executive Steffen Kampeter.

Wer schnüffelt hier rum?

Nichts bleibt dem Zufall überlassen. Um 15:30 Uhr haben nur noch BKA und Spürhunde Zugang zu unserem Stand. Es scheint, als hätten nicht nur unsere Kunden großes Interesse an unseren Produkten. Jeder Winkel wird beschnüffelt… und am  Ende für sicher befunden.  Die Bundeskanzlerin kann kommen.

Who is snooping around here?

Nothing is left to chance. At 3:30 p.m., only BKA and sniffer dogs have access to our stand. It seems that not only our customers are very interested in our products. Every nook and cranny is sniffed out… and in the end found to be safe.  The German Chancellor can come.

Hoch die Hände – Wochenende!

…Nicht für unser Wochenendteam auf der IAA: da heißt es, den Audi R8 vorm großen Besucherandrang zu schützen und lecker Essen zubereiten. Das gehört zwar nicht zu unseren Kernkompetenzen, aber was soll man machen, wenn der kleine Hunger kommt…

Hands up – weekend!

…Not for our weekend team at the IAA: it’s about protecting the Audi R8 from the crowds of visitors and preparing delicious food. That may not be one of our core competencies, but what is the alternative when you get a little hungry?

More emotions than new technologies

At Auto Shanghai, German manufacturers are relying on the emotionality of their vehicles. All OEMs focus on SUVs, oversized limousines and high-performance sports cars. New pure e-vehicles are not sought in vain. They are announced in the press conferences. Concept cars or older electric vehicles such as the BMW i3 and the E-Golf are shown. American manufacturers also present little new. Jeep shows its globally successful models, which actually haven’t changed for 20 years. Tesla also looks more old school. The electric pioneer is exhibiting his three models, which are also no longer new. The fact that Tesla is exhibiting here at all shows how important the Chinese market is for Tesla. Tesla was not represented at the European counterpart of Auto Shanghai, the International Automotive Cars Exhibition (IAA) in Frankfurt, two years ago.

情绪化高于新技术

此次上海车展,德国汽车制造商在他们的车辆制造商过于情绪化。OEM重点放在SUV,大型高容量轿车和高性能有跑车上。纯电动车的发展缓慢。发布会中他们这样说道。展会上展示了像BMW i3和E-Golf这样的概念车或者比较老的电动车。Jeep向大家展示了其比较成功的车型,然而这一车型20年来并没有什么变化。特斯拉看上去也比较老派。特斯拉作为电动车引领者展示了三款车,然而这三款车也并不是新车型。特斯拉此次亮相展会旨在说明中国市场对于特斯拉来说特别重要。两年前的德国法兰克福IAA展会特斯拉并没有参展。

Press conference without words

That’s how you can be remembered. Nothing was said at the Nio press conference to present the new concept car. No information on LED screens were given. Only a large cover was pulled from the car. Then the managing director stood next to car for taking pictures. That’s all. – But also in other areas this company which was founded by William Li in 2014 goes new ways. Already in the first year Nio took part in the Formula E with a racing car. At Auto Shanghai, Nio presents itself on a huge, beautiful stand right next to Audi. Only one SUV model will be shown in different variants. Of course only with electric drive. The special: The entire battery can be replaced in just three minutes. No searching for a charging station, no waiting for hours. “Nomi” is also nice. Nomi is, in a manner of speaking, “Alexa” for the car. Everything about this car can be controlled by voice control.