… and there are also our series products

Battery housing, aluminum front axle carrier, LEIKA floor panel … for all the innovations, our exhibits from the range of series production have come off badly at this point so far: Actually a pity, because here are also real highlights:

E. g. the hybrid front end in profile and shell design, that from now on is produced in Manchester/USA for the BMW X3 / X4. Or also body-in-white components of aluminum for Jaguar XFL that have especially been flown in from China.

The longitudinal member for Mercedes-Benz E class as well as an instrument panel beam for V Class / Vito, an oil pan rear seat for new Opel Insignia and door elements for Hyundai Tucson currently make their trade fair debut on our IAA booth.

Diverse products for the Volkswagen Group are this year also on board: The cross member for VW Tiguan, Touran and Skoda Kodiaq, the modular cross member for Audi Q5, the Crash Management System for Audi Q2 and the cross member floor panel for Audi Q2, Seat Ateca and others.

All in all, a colorful mix all across our product portfolio.

The journey of an exhibition part

When the exhibits are hanging, the fair can start. It’s a tradition that the actual stars of the booth – our products – are installed only the evening before the beginning of the fair. Otherwise, the danger would be too high for them to get a scratch shortly before. After all, everything should be perfect.

But the long journey these parts have made and all the work that’s behind it can often only be seen at the second glance. The video below shows the journey of a body-in-white part which is produced in our Chinese plant in Suzhou for Jaguar XFL.

New keyvisual

Just in time for the IAA and appropriate to this year’s film, the new key visual by KIRCHHOFF Automotive has been completed. It does not only decorate the brochure title, but is also often represented as an XXL graphic on the booth.

The file from which the prints for the niche in the bistro area have been designed has more than 250 megapixels. Dimensions that have brought us, our computers, as well as our agencies, to the limits of their achievements this year.